Frequently Asked Questions
EVERYTHING BUYERS
ASK BEFORE
WORKING WITH US.
Thirty questions — from the first "what do you actually do" all the way through engagement, results, process, and getting started. Straight answers. No filler.
What We Do
What is Shaunex Media?
Shaunex Media is a social media infrastructure agency for US premium real estate. We build content systems, paid ad engines, and brand positioning for agents and brokerages selling $750K to $5M+ properties. Founded in 2024 by Aaryaman Jain. We work exclusively in real estate — one market, all day, every day.
What is social media infrastructure for real estate?
Social media infrastructure is a connected system of content, paid ads, and brand positioning that generates qualified leads automatically. Unlike posting schedules or one-off campaigns, infrastructure compounds over time. Month 6 results are dramatically better than month 1 because the system learns, the ad algorithms gather data, and the content library deepens.
How is Shaunex Media different from other real estate marketing agencies?
Three things. One, we only do premium real estate — no other industries, no distractions. Two, you work directly with founders, not junior account managers. Three, campaigns are optimized weekly instead of monthly, which keeps lead costs at a fraction of industry average. Shaunex Media client portfolio results (2024-2026): $4.20 per qualified lead versus industry $35-50, and 73x return on ad spend versus industry 2-5x. See the numbers.
What does a social media infrastructure system actually include?
Three pillars working together. Content System — reels, carousels, and stories engineered for 74% non-follower reach. Paid Ads Engine — weekly-optimized Meta campaigns that generate qualified leads at $4.20 per lead across the Shaunex Media client portfolio (2024-2026). Brand Infrastructure — complete online presence that matches what you charge for $750K to $5M+ properties. All three work together or the math doesn't hold. See how the system works.
What's the difference between a posting schedule and infrastructure?
Posting schedules are linear — you post, you stop posting, results stop. Infrastructure is compounding — content that reaches non-followers, ads that learn from data, brand signals that stack. Posting schedules treat social media as a chore. Infrastructure treats it as a machine. Machines work while you sell homes.
Who is Shaunex Media for?
Real estate agents and brokerages selling premium properties — $750K to $5M+ — in US markets. We work with solo agents, small teams, and full brokerages. The common thread: you already have great work, you just need the visibility to match. We fix the gap between what you sell and how you're seen online.
Results & Proof
What results have Shaunex Media clients achieved?
Shaunex Media client portfolio results (2024-2026): 1.4 million+ organic views per month, 74% of reach from non-followers (industry average is 5-10%), $4.20 cost per qualified lead (industry average $35-50), 73x return on ad spend (industry average 2-5x), and 555+ qualified leads distributed across the portfolio in a single month. Full results breakdown.
What is the cost per lead for real estate Facebook ads?
Industry average for real estate Facebook ad leads is $35 to $50 per qualified lead. Shaunex Media client portfolio (2024-2026) averages $4.20 per qualified lead — an 88% reduction. The gap comes from weekly creative optimization, audience refinement tuned to premium property buyer psychology, and campaign structure built for $750K to $5M+ price points rather than generic "home buyer" targeting.
What ROAS do real estate agents get from Shaunex Media?
73x return on ad spend across the Shaunex Media client portfolio (2024-2026), measured in property sales volume. Every $1 in ads generated $73 in sales. Industry average ROAS for real estate is 2x to 5x. The delta comes from targeting buyers who can actually close on $750K to $5M+ properties, rather than casting wide for top-of-funnel traffic.
How many qualified leads can I expect per month?
Depends on market size, ad budget, and content volume. The Shaunex Media client portfolio (2024-2026) peaked at 555+ qualified leads in a single month distributed across clients. Realistic expectations: month 1 builds the foundation with few leads, month 2 shows early momentum, month 3 and beyond is when the pipeline fills. Real estate marketing systems need 60-90 days to compound.
How long until I see results from real estate marketing?
Month 1 builds the foundation — brand assets, content library, ad account structure, audience research. Month 2 shows early momentum as content compounds and ads gather optimization data. Month 3 and beyond is when the pipeline starts filling itself. Real estate marketing takes 60-90 days because content libraries need depth and ad algorithms need signal density to find qualified buyers reliably.
How do you measure success?
Four metrics that matter. Qualified lead volume, not clicks. Cost per qualified lead, not impressions. ROAS measured in actual property sales, not campaign-level ROAS fiction. And content reach outside the existing follower base, which tells you the system is compounding. All four reported weekly. No vanity metrics. No engagement-rate theater.
Engagement & Pricing
How much does Shaunex Media cost?
Pricing is custom — built around your market, your goals, and your current presence. Here's what we'd rather you think about: how much is one extra premium deal worth to you? How about two per month? Talk to us and we'll give you a tailored strategy — yours to keep whether you work with us or not. The real conversation isn't what this costs, it's what it produces.
What's included in a Shaunex Media engagement?
Content creation (reels, carousels, stories), weekly-optimized Meta ad campaigns, brand positioning build, complete ad account management, weekly reporting, monthly strategy calls, and direct founder access. Everything needed to run the social media infrastructure for your real estate business. You sell homes. We handle visibility.
How long is the contract?
The first 90 days are the build phase — that's when the system goes live and starts producing. After that, you stay because it's working, not because of a contract. We earn your business every month. Shorter-than-90-day engagements don't work because the system needs that time to compound, and compounding is where the value lives.
Do you offer a money-back guarantee?
No guarantee in the traditional sense. What we offer instead: full transparency on every number from day one (ad spend, lead volume, cost per lead, ROAS), weekly communication, and a 90-day build phase you can evaluate in detail before committing deeper. Real estate marketing systems are measurable — we let the numbers speak instead of promising outcomes.
What if I'm not satisfied with the results?
Weekly reporting means you never wait 90 days to find out something isn't working. If the system isn't compounding as expected by month 3, we diagnose it together — typically it's creative direction, audience signal, or lead definition alignment. We adjust and keep going. Real estate marketing math is predictable once the system is running.
Process & Your Time
How much of my time does working with Shaunex Media take?
One call per month, 30 minutes. That's it. We handle content creation, ad management, and brand positioning. You send us market insights, closings, and the occasional property update. You sell homes, we handle your visibility. If you want more involvement, you can have it — but the system is built so you don't have to.
What does the first 90 days look like?
Month 1: brand audit, content library build, ad account setup, creative direction lock-in, first campaigns live. Month 2: content starts compounding, ad audiences start learning, first optimization cycles begin. Month 3: system is operational, lead flow stabilizes, monthly strategy cadence locks in. By day 90 you have a running social media infrastructure, not a pile of posts.
Who will I actually work with — founders or account managers?
Founders. Every Shaunex Media client works directly with Aaryaman Jain and the core team. No junior account managers, no handoffs, no pass-throughs. This is deliberate — real estate marketing requires deep category context and direct decision-making, not account-manager translation layers between you and the team doing the work.
How often do we communicate?
Weekly reporting with numbers every Monday. One 30-minute strategy call per month. Direct access for anything urgent in between. We don't do "quarterly business reviews" or long optimization reports that nobody reads. Real estate moves fast. Communication matches the speed.
Do I keep ownership of the content and ad accounts?
Yes. Content, ad accounts, creative assets, audience data — all yours. Shaunex Media operates your social media infrastructure but doesn't own it. If you ever stop working with us, everything stays with you. No hostage situations, no asset lock-in. This is a standard clause in every engagement.
Niche & Qualification
Do you work with solo agents or only brokerages?
Both. We work with solo agents, small teams, and full brokerages. The qualification is the market — premium real estate at $750K to $5M+ — not company size. Solo agents sometimes have more flexibility to implement a system fast. Brokerages sometimes have more ad budget. Different dynamics, same infrastructure playbook.
What if I don't have an existing social media presence?
Better starting point, actually. Starting from zero means no baggage, no inconsistent brand signals, no ad account history full of wrong-audience training data. Month 1 builds you a presence from scratch, month 2 starts compounding, month 3 and beyond generates leads. You don't need a head start for social media infrastructure to work.
Do you work with clients outside the US?
No. Shaunex Media only works with US real estate markets. The reason is specific: real estate marketing is market-dependent. Buyer psychology, property price thresholds, ad platform dynamics, brokerage structures, and lead qualification rules all differ by country. We know the US market deeply because we focus there exclusively.
Why focus only on premium real estate?
Specialization compounds. Agencies serving multiple industries start from scratch for every client. Focusing on premium real estate at $750K to $5M+ means years of accumulated market-specific data — which creatives convert buyers, which hooks work for agent recruitment, which ad structures compound. Generic marketing playbooks underperform in premium because buyer psychology differs fundamentally from standard e-commerce or B2B.
Getting Started
How do I get started with Shaunex Media?
Talk to us. We'll diagnose your current visibility gaps, map out the system to fix them, and give you a strategy whether you work with us or not. The call is a free audit of your current presence — no pitch, no pressure. You'll see the gap and the fix before you spend a dollar.
What do I need before the first call?
Nothing required. Just show up. If you want to prepare, list your current ad spend (if any), your target markets, and what you've tried before. We'll pull up your public profiles during the call and diagnose the visibility gap in real time. The audit is the meeting.
Do you have a minimum property price point for clients?
$750K is the practical floor. Below that, the math on premium real estate marketing doesn't hold — commission-per-close economics don't justify the infrastructure, and buyer psychology shifts into standard-market territory where generic playbooks work. Above $750K is where brand matching, buyer qualification, and premium positioning actually compound.
What US markets do you currently serve?
US premium real estate markets nationally — agents and brokerages in any state, any metro. The only geographic constraint is the country (US only) and the price point ($750K+). We've worked across coastal metros, inland luxury markets, and second-home markets. The playbook adapts to market dynamics; the infrastructure is the same.